Responsible for the optimisation of the Kraft Heinz digital shelf across all online platforms including but not limited to retailer websites, Amazon, brand/D2C websites, marketplaces, and food service across ANZ.

A hands-on approach to driving CPC (cost-per-click) together with sales teams, utilising technology available and providing recommendations on budget and strategy

Responsible for driving A+ content across all brands and products where relevant,using technologies such asProfitero to track content score

Work on strategies & tactics to improve organic search ranking across all relevant online platforms 

Maintain Salsify / SKUvantage technology workflows to ensure correct product information, optimising the process and implementing any advancements required by retail partners or new platforms

Engage with our external digital shelf partners / vendors to troubleshoot issues, add new features, conduct business reviews

Develop business cases and clearly communicate findings to both internal and external stakeholders to drive sales and improve the online shopping experience in ANZ

Create and monitor data reports to analyse trends to highlight opportunities and address risks to the Kraft Heinz portfolio

A background in Retail/FMCG with knowledge across both sales and marketing.

Demonstrated experience of taking responsibility for online channels and self-motivated team member.

Strong communicator with knowledge of the digital space.

Demonstrated analytical skills and forecasting/planning abilities.

Experience of using insights to influence and drive decision making.

Demonstrated track record driving growth across online channels through online retailers and/or direct eCommerce platforms.