Digital Brand Manager
Manchester, England, gb
Job description
Working as part of the UK SOF, OF Europe team and working closely with Category Development and Marketing Manager, these would be some of your main responsibilities :
Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon
Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost effective .com “Conversion to Purchase” strategies & tactics for each customer e.g., Paid Search, Banner Ads
Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus
Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit
Manage all aspects of BrandBank
Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution
Build & maintain a comprehensive eCommerce PCA Performance Insights library
Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets
Profile
Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are:
Ideal candidate:
best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand
min 3-5 years practical hands-on experience of eCommerce & digital activation.
extensive, hands-on experience with min x2 top 7 FMCG retailers.
passion for FMCG
“constantly curious” mindset
exceptionally talented organisational skills.
excellent communicator with proven & solid presentation skills to retailers/internal senior personnel.
working with a fast paced, challenging business environment.
ability to adapt with constant change & unforeseen challenges in a positive, “can do” way.
Competence profile:
- Comply with required competencies linked to Lotus Bakeries’ Leadership Competence model →
- Lotus Bakeries “TOP” values
Specific knowledge:
- Highly advanced user of all key eCommerce activation platforms e.g., Citrus
- Advanced user of Microsoft Office (Outlook, Excel & Powerpoint)
Personal competences:
- exceptional accuracy/excellent attention to detail
- tenacious, reliable, positive.
- excellent written & verbal communication skills.
- excellent interpersonal skills
- thrives working within a highly networked team
- experience of working with/influencing European colleagues advantageous
Education (degree):
- requires degree
This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire.