Sr. Digital/Lifecycle Marketing Manager
London, England, gb
Overview: Blink, a smart home security brand within Amazon Devices, is seeking a data-driven and customer-obsessed Digital/Lifecycle Marketing Manager to lead and execute innovative marketing campaigns in the EUK region. In this pivotal role, you will be responsible for driving growth through digital marketing, with a strong focus on email marketing, promotions, subscriptions, and managing performance-based campaigns. You will have ownership of the customer lifecycle, from activation to retention, leveraging paid marketing channels and optimizing subscription-driven initiatives.
As part of the Blink/Ring marketing team, this role will work cross-functionally with product, business development, creative, and engineering teams to develop, execute, and scale campaigns that drive customer engagement, acquisition, and revenue. This is an exciting opportunity to own high-impact marketing programs and shape Blink’s digital marketing strategy in the EUK market.
Key Responsibilities:
Digital Marketing & Promotions: Lead the execution of comprehensive digital marketing strategies, including managing paid media campaigns across Google, Meta, and other platforms. You will also oversee promotional campaigns (ex., seasonal and evergreen) that drive customer acquisition and subscription growth.
Lifecycle Campaign Management: Own and execute CRM marketing campaigns, including automated flows, app banners and promotional emails, with a strong focus on subscriptions. This includes managing customer segmentation, and email content strategy to maximize activation, engagement, and conversion.
Agency & Vendor Management: Manage relationships with paid marketing agencies, ensuring campaigns are optimized for performance and align with overall marketing objectives. Collaborate with external partners to ensure timely execution of digital marketing campaigns and strategic initiatives. You will develop briefs to scale and force multiply.
Performance Reporting & Optimization: Regularly analyze campaign performance metrics, including CTR, open rates, revenue lift, engagement, and ROI. Use data insights to optimize future campaigns and provide actionable recommendations to leadership.
Testing & Experimentation: Develop and implement a robust A/B testing strategy for both email and paid media channels to continually improve performance. Experiment with different messaging, targeting, and creative approaches to enhance overall campaign effectiveness.
Cross-Functional Collaboration: Work closely with stakeholders across marketing and country leads, product, content, design, and business development teams to ensure alignment on campaign objectives, promotional schedules, and product launches. Collaborate with developers and other key teams to build customer journeys and email flows that support business goals.
Customer Segmentation & Growth Strategy: Analyze customer cohorts and behaviors to develop targeted marketing strategies that drive customer acquisition, retention, and subscription growth. Leverage customer insights to refine and optimize lifecycle marketing programs.
Strategic Planning: Develop and execute an annual digital marketing plan, aligning with key growth initiatives and business objectives. Maintain a project schedule and provide regular updates to leadership on progress and performance.
Industry Trends & Best Practices: Stay up-to-date with the latest trends in digital marketing, email marketing, and e-commerce to ensure Blink remains at the forefront of innovative marketing strategies. Proactively recommend new tactics and tools to improve performance and customer experience.
A Day in the Life: This role will primarily focus on driving digital marketing campaigns and managing lifecycle initiatives across the EUK market. You will bring a balance of creativity and data-driven decision-making to enhance the customer journey and grow Blink’s customer base. Your ability to create and execute campaigns, work cross-functionally, and optimize marketing strategies based on data and performance will be key to your success. You will be a self-starter who thrives in a fast-paced environment and is motivated by delivering tangible business results.
Basic Qualifications:
* professional non-intership marketing experience across digital marketing, lifecycle marketing, or similar roles, with a focus on e-commerce and subscription models.
* Experience developing and executing campaigns across a multitude of timezones and languages.
* Proven experience in managing and optimizing paid media campaigns across multiple digital channels (Google Ads, Meta, TikTok etc.).
* experience working with Braze email marketing platform, with a deep understanding of lifecycle marketing, automated flows, and A/B testing strategies.
* Experience managing relationships with external agencies and vendors to execute marketing campaigns.
* Excellent communication and collaboration skills, with the ability to work effectively across teams and manage multiple projects simultaneously.
* A proactive, results-driven mindset with a passion for optimizing customer journeys and driving growth.
Preferred Qualifications:
* Experience with ecommerce and subscription-based business models and driving customer retention.
* Strong creative strategy and content development skills, with a focus on designing compelling digital marketing assets.
* Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
* Fluency in German, Italian, or French.
BASIC QUALIFICATIONS
- Experience managing teams- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience working with multiple groups of stakeholders- Experience in e-commerce, digital products or entertainment industries