Comms Planner

London, England, gb

About Us

UM is a media agency designed to Futureproof our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections – all rooted in culture.

We believe in purposeful growth, and our Better World Media philosophy puts diversity, equity and sustainability at the heart of our business operations. We are committed to investing in diverse and responsible media partners, in order to drive more meaningful and authentic messaging for our clients.

As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients. Here in the UK we are proud to work with some of the world’s most exciting brands, including Accenture, American Express, Just Eat Takeaway, Johnson & Johnson, Mattel, MoneySuperMarket and Spotify.

London is also the home of our UM EMEA Headquarters, providing the full spectrum of integrated media and marketing services to global clients across the region. Our in-house tools and technology capabilities, driven by a truly multi-national, talented and passionate team of people, makes us perfectly placed to create tailored, regional solutions for a diverse range of clients. As a regional hub, we act as a catalyst to integrate and connect – fuelling central strategies with both local insights and regional expertise. We have specialists across brand strategy, research & insight, data-driven analytics, 360 digital media planning and content creation, and we bring all of these disciplines together to provide frameworks that optimise our clients’ advertising investment in each market.

Role Description

An exciting opportunity to join the vibrant integrated planning team and play a key role within the co-ordination of activity across Premier Inn, Honda and Emirates accounts. 

The Communications Planner is tasked with playing a vital role in the client-facing account management team. This role focuses on the full campaign lifecycle, from taking in new briefs, to creating exciting media plans across all online and offline channels, through to overseeing activation and post-campaign analysis.

You will work closely with the wider Comms team to deliver innovative and effective media plans, whilst having autonomy to develop cross channel planning skills within the team. You will have excellent people skills, be confident in planning online and offline campaigns, and have a strong understanding of reporting and measurement requirements.

You will need to build excellent relationships with clients, media owners, internal data specialists, and those working within your own team. You will have an ambition to get involved in the broader agency culture as well as building UMs reputation in the wider industry. 

Key Responsibilities

  • Assist in the day to day management of client relationships, earning the trust and respect of the client and key contacts.
  • Collaborate closely with media partners to align performance against client expectation and new opportunities.
  • Input into the development and management of the Client Executive.
  • Work seamlessly with Strategy and Specialist teams to ensure brilliant thinking is turned into brilliant implementation.
  • Production of competitor reports using DDS and Addynamix.
  • Ensuring numerical accuracy when delivering campaign reporting/analysis and managing relevant financial processes.
  • Support the Communications Manager and Communications Director in implementing the right process and procedures for effective day to day management of all activity.
  • Accountability: on-going tracking of value and quality deliveries and attendance at reviews.
  • Share knowledge and understanding across the team and wider agency.
  • Understand the billing and revenue on your clients business and proactively bring to the attention of thee leadership team monthly fluctuations, opportunities and threats.
  • Provide timely and accurate billings projections each month to the account lead.
  • Identify opportunities and build strategic recommendation alongside specialist business units to grow revenue within your group.
  • Support UM with new business opportunities and ad hoc pitch requests.

    • Desired Skills & Experience

  • You will ideally have experience working on a range of brands, and across a wide range of channels. Ideally you will have digital first experience who has been responsible for the implementation and management of campaigns.
  • You have a solid understanding of the online and offline media landscape in the UK.
  • You have strong communication skills and can work well in a team environment
  • You are confident working with clients and presenting both in person and via Microsoft Teams
  • You have a good understanding of media metrics and have an analytical mind to be able to provide insights from data
  • You have a strong focus on attention to detail
  • You are a self-motivated and driven person who has an entrepreneurial spirit and the desire to succeed and achieve.
  • You are confident using Excel and key media planning and buying tools (AdIntel, YouGov, Prisma, DDS)

    • Employee Transparency

    At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

    Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

    The Perks

    We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times) 
  • Retail discounts
  • Electric vehicle salary sacrifices car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay 
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

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