Insight Analyst

Longford, England, gb

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role

This role in the Distribution, Payments and Digital team within British Airways, aims to deliver insightful and actionable analysis to influence decision making within the Digital department and wider commercial team, with a key focus on driving revenue and customer experience improvements. It will look to provide a deep understanding of digital performance through the use of analytics.

What you’ll do:

  • Become an expert in BA Digital performance
  • Measure effectiveness of Digital marketing activity and Digital trading tactics
  • Deliver accurate and timely analysis, interpret output and communicate clearly and effectively to drive business change
  • Proactively develop site performance analysis to deliver actionable recommendations
  • Responsible for Digital test and learn product development evaluation
  • Build effective working relationships with product owners
  • Support others in using Adobe Analytics to ensure the value driven from the tool meets the requirement
  • Shared responsibility for Adobe Analytics using Tag Management technology to ensure data integrity and best practice of digital performance analysis
  • Collaborate effectively within and across teams to drive business improvement.

    • What you will bring to the team:

  • Strong analytical skills: Highly numerate and able to generate and structure insight from complex and sometime disparate data.
  • Skilled in data cleansing, manipulation and extraction from multiple sources.
  • Proficient at interrogating and interpreting complex data, critically evaluating output and identifying actionable recommendations, considering the wider context and impact of alternative solutions.
  • Highly experienced in data visualisation techniques, identifying new and insightful ways to convey data and insights.
  • Excellent data storyteller who effectively communicates results and recommendations to stakeholders with varying levels of technical ability to drive action.
  • Strong customer awareness, commercially astute both strategically and analytically, with ability to see application of data insights to business problems.
  • Good stakeholder and portfolio management.
  • Numerate degree or demonstrated numerical competence in relevant role
  • Experienced in web analytics tools . Adobe/Google and data exploitation: SQL and/or Python

    • What we offer:

    We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

    From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

    At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

    We never stand still, and we don’t expect our people to either.

    Inclusion & Diversity

    At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

    Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.

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